The Central Okanagan Economic Development Commission (COEDC) is launching a new component of its Workforce Development Programming. Magnet is a skills-based, employment matching platform that will serve as a key tool for employers and job seekers throughout the Central Okanagan. A regional adoption of Magnet will help to address some of the labour market issues identified in the 2014 report Growing in the Okanagan - 2020 Labour Market Outlook commissioned by the COEDC.

Magnet is a network powered by data-rich job-matching technology that was developed by Ryerson University, in partnership with the Ontario Chamber of Commerce and the Government of Ontario. Introducing Magnet to the Central Okanagan will build a regional focus to a single “job platform”, streamlining the employment search process and assisting in uncovering the hidden labour market. What’s different about Magnet vs. traditional job boards is that through intuitive technology it provides both job seekers and employers with a one-stop, supply and demand job hub to connect the right candidate to the right job opportunity – quickly, accurately, and efficiently.

It is important to note that Magnet is a free service for job seekers, while employers can post opportunities and review candidates’ profiles for free. If an employer is interested in connecting with a candidate, a small connection fee is then incurred. As an introductory offer, the COEDC is covering all connection fees for Central Okanagan employers for the first 6 months after launch.

To facilitate the delivery of the initial phase of Magnet the Commission is working in partnership with: Accelerate Okanagan, Kelowna Community Resources, Kelowna Chamber of Commerce, YMCA Youth Works, Okanagan College, University of British Columbia - Okanagan, the Centre for Arts & Technology, WorkBC and the Okanagan Young Professionals Collective in a phased, multi-year approach.

“Companies throughout the Region across a multitude of sectors tell us one of their biggest barriers to success is the sourcing of a talented workforce. The Commission’s introduction of Magnet to the BC Market aims to be the Region’s tool for matching employers and qualified job seekers by eliminating a major barrier faced locally – job seekers across Canada are unaware of local employer’s current job posting methods (i.e. local publications, industry job boards), thus reducing the talent pool for available opportunities significantly” states Corie Griffiths, Director of the COEDC.

Central Okanagan job seekers and local college and university students seeking full or part-time employment can learn more and register FREE OF CHARGE by

Employers are encouraged to visit to post their current hiring needs. Connecting with the right employee is FREE for the first 6 months. Those requiring assistance can contact Dustyn Baulkham, Workforce Development Officer.


Social media channels:


Twitter: @MagnetToday


Facebook: Magnet


YouTube: Magnet - Benefits to Job Seekers

COEDC Channel

About Magnet

Magnet is a new network powered by data-rich, job-matching technology that connects job seekers with employers based upon skills, preferences and talent needs. The network is also a unique source of real-time labour market information for decision makers and community planners. The Magnet partner network currently includes more than 25 universities and colleges, 2,000 employers and more than 80 community organizations. “Magnet is about connecting jobs to people and helping communities strengthen their economies,” says Mark Patterson, Executive Director, Magnet.

For media inquiries contact

Corie Griffiths

Manager, Economic Development Commission

Regional District of Central Okanagan

(250) 469-6234

For employer and job seeker inquiries contact

Dustyn Baulkham

Workforce Development Officer

Central Okanagan Economic Development Commission

(250) 469-6280