How Much Is Your Business Worth?


June 23, 2021


10:30 am - 12:00 pm


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Presented by Small Business BC

June 23 at 10:30 AM to 12:00 PM


How to Value a Business


As small business owners approach retirement, or adjust to the realities of COVID-19, many are contemplating selling their businesses. As Warren Buffet once said, “Price is what you pay: Value is what you get.” In this seminar you’ll learn how businesses are valued, how buyers think, and practical tips for maximizing value.

Join Liisa Atva, CPA and Chartered Business Valuator, and learn the basic principles of business valuation, which methods to use and how to apply them. Knowing how much a business is worth is key to successfully selling a business or buying one. Even if you’re not yet ready to sell it’s never to early to plan for it as strategies to increase the value of your business can take time to put in place. Joining as guest speakers are Ernest Bednarz, Chartered Business Valuator and Paul Newton, CEO and co-founder of Otonomy Solutions to provide their unique perspectives.


  • Basic valuation principles and ways to increase the value of your business
  • Understand what buyers are looking for and how value is perceived
  • Two key valuation methods
  • What to expect in the process of selling your business
  • Tips for standing out when selling your business



In partnership with WorkSafeBC, the entire month of live webinars and Talk to an Expert sessions are free in June! It’s first come first served, so do register early. We will be opening a waitlist once we’re sold out.

At Small Business BC, our number one priority will always be the health and safety of our clients, staff and service providers. As a result, we continue to deliver all our services online, or over the phone until further notice. View our resources for getting Back to Business, or connect directly with a business advisor through our COVID-19 Support Service.

Please note: all webinar participants will also receive access to a recording for seven days after the live session.

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