Media Relations 101


June 13, 2019


12:00 pm - 1:00 pm


Accelerate Okanagan



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Accelerate Okanagan
201 - 460 Doyle Ave, HQ Boardroom
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Accelerate Okanagan

Presented by Switchboard

There are over 10,000 tech companies in British Columbia so how do you stand out among them to gain traction in the media spotlight? On June 13th join Kathleen Reid from Switchboard PR and learn the pro-tips and best practices that can score you media attention.

This session will cover:

  • How to earn and maintain credibility in today's newsrooms
  • Why media relations and relationships are essential, now more than ever
  • How to better leverage your company spokespeople
  • Emerging trends and challenges to watch this year
  • Effective ways to achieve earned media coverage in 2019
  • “On the spot” media training with two to four participants (time permitting).

This lunch and learn is going to feed your mind and your body. Lunch included!

Meet Switchboard Public Relations

Call us idealists, but we’re here to create positive change in our communities and the world. That’s why we choose to work with innovators and change-makers — organizations that are on a mission to disrupt the status quo, to challenge and change the way we do everyday things. To make life better. Our clients’ unwillingness to stop pushing for better is what energizes us, day in and day out. And energetic we are — no matter how big the challenge, how heavy the load, we get it done.

Meet Kathleen Reid, Managing Director

Kathleen Reid is the Founder and Managing Director at Switchboard Public Relations. Kathleen leads a team of consultants with expertise in communications strategy, crisis management, copywriting, media relations, event management and more. She has been proud to serve a collection of clients ranging from technology, impact, and development. Notable clients include emerging leaders (CHIMP, the BC Tech Association, Digital Technology Supercluster ) in addition to well-established publicly-traded companies (such as DeWalt and Teck).

Kathleen is an active member of Vancouver’s nonprofit community. She sits on the advisory board for Educating Girls of Rural China and is a board member for City in Focus. Kathleen is also a member at BC Tech and the Canadian Public Relations Society. She volunteers with the Boys & Girls Club of South Coast BC. When Kathleen isn’t at work, one can find her following local politics, keeping her finger on the pulse of Vancouver’s startup scene and enjoying BC’s beautiful hiking trails with her dog, Hogan.

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