Trep Talks: Storytelling as A Business Tool to Win Hearts & Minds


April 21, 2020


12:00 pm - 1:00 pm





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Okanagan coLab

Join Okanagan coLab on April 16 for an interactive conversation all about stories — how they work, why they’re effective, and what you can do to create better, more impactful stories that create tangible results.

What you’ll learn:

Mighty messages: How to identify the moral or message that will resonate best with your audience.

Mining your life for stories: What you can do to find effective and persuasive stories from your own life and memories — and how to leverage them in a business context.

Audience as hero: Why making your audience the hero of the story is the best way to increase engagement and buy-in — and how to pull your audience into the hero role in your story.

Designing story arcs that work: How to create a story arc that hooks the audience and takes them on an unforgettable and engaging journey.

Keeping it believable: How and why you should make your stories down-to-earth and human.

Who this is for:

This event is for anyone who wants to learn how to tell more persuasive stories. Whether you’re an entrepreneur, a salesperson, a team leader, or just getting started in business, you’ll discover universal storytelling principles that you can use to influence human behaviour and create real business growth.

When you register for this online Trep Talks you will be sent a URL 24-hours before the start time to join the live zoom call.


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