Thursday, June 6, 2019
10:00 - 11:00am, PDT
Your area is recovering from a wildfire. What are the best messages to use when marketing your community as a travel destination after such a disaster? We’ll hear the results of recent research from Destination BC that examined what messaging works to encourage leisure travellers to proceed with their trip plans in British Columbia in the midst of a wildfire and what messaging encourages future visitation to the province.
Speaker: Kailee Penner, Destination BC